1% better,
every single day.
Racecraft Athletics is personalised coaching for runners ready to start, improve their HYROX time, or make the leap from marathon to ultra. Built on consistency, mental resilience, and community.
More than a training plan.
Racecraft Athletics was founded on a simple belief: every runner deserves coaching that sees the whole person — not just the splits. Great coaching isn't about complicated programmes. It's about the fundamentals done right, every day.
The philosophy here is built on three pillars: mental resilience, consistency, and the commitment to getting 1% better. Small gains compound. Show up, do the work, trust the process — and the results follow.
But Racecraft is about more than individual progress. It's about building a community of runners who lift each other up — being part of something bigger than your next race. When you join, you're not just getting a coach. You're joining a crew that believes in the power of turning up.
Training that fits you.
Whether you're lacing up for the first time, chasing a faster HYROX time, or stepping up to ultra distance — Racecraft Athletics meets you where you are.
New Runners
You want to start running but don't know where to begin. You need structure, confidence, and someone in your corner.
A clear, progressive plan that builds consistency and self-belief from your very first run.
HYROX Athletes
Your running is holding you back. You're strong in the gym but fading on the runs between stations.
Focused aerobic development, pacing strategy, and run programming that transforms your HYROX time.
Marathon to Ultra
You've conquered the marathon distance and you're ready for something bigger — but ultra training is a different beast.
A structured transition plan covering endurance building, fueling strategy, mental resilience, and race-day execution for ultra distances.
How coaching works.
A clear, repeatable process built on the fundamentals — consistency, resilience, and getting 1% better every day.
Assess
We start with your current fitness, weekly mileage, recent long run, available training days, and goals. No guesswork.
Programme
A personalised plan using pace, heart rate, RPE, and the speech test — built around your life, not a template.
Train
Progressive training blocks with clear intent. Every session has purpose: aerobic base, speed, threshold, race-specific work.
Adjust
Plans evolve with you. Training response, fatigue, schedule shifts — we adjust in real time. Fueling and recovery included.
Race
Peak for your goal race with pacing strategy, taper guidance, and race-day confidence. Or keep building toward the next milestone.
Choose your path.
Three coaching options. All personalized. All built from scratch for you.
New Runner Coaching
For people starting their running journey who want structure, guidance, and a coach who believes in them from day one.
- Progressive build-up programme
- Effort-based training (RPE & speech test)
- Consistency-focused planning
- Accountability & check-ins
- Community support
HYROX Performance Coaching
For HYROX athletes who want to improve their run splits and build the aerobic engine that wins races.
- Run-focused HYROX programming
- Aerobic base & pacing strategy
- Race-day run split planning
- Integrated with your gym training
- Mental resilience work
Marathon to Ultra Coaching
For marathon runners ready to step up to ultra distance — 50K, 50 miles, 100K, or beyond.
- Ultra-specific endurance blocks
- Fueling & hydration strategy
- Back-to-back long run programming
- Mental preparation & resilience
- Race recce & execution planning
Everything included.
Weekly Personalised Programming
Every week built for you — not pulled from a template.
Heart Rate & Pace Guidance
Zones that match your physiology, not a generic calculator.
RPE & Speech Test Cues
Effort guidance you can feel, not just numbers on a screen.
Race Strategy & Pacing
Splits, effort plans, and mental checkpoints for race day.
Fueling Support
Pre-run, during, and recovery nutrition guidance tailored to your training.
Workout Intent & Structure
Know why you're doing each session and what it builds toward.
Accountability & Check-ins
Regular communication so you stay on track and feel supported.
Recovery & Injury Awareness
Load management, rest protocols, and early-warning signals.
Coaching Adapted to Real Life
Schedules shift. Life happens. Your plan flexes with you.
Built through doing.
Real results. Real people.
"I went from barely being able to run a kilometre to finishing my first 5K. Racecraft Athletics gave me the structure and the belief that I could actually do this."
"My HYROX runs were destroying me. After three months with Racecraft Athletics, I dropped four minutes off my total time. The run legs feel completely different now."
"I'd done three marathons and wanted to go further. Racecraft Athletics built me a plan for my first 50K that felt challenging but never reckless. Crossed the line feeling strong."
"It's not just the training — it's the community. Knowing other people are grinding through their own goals keeps me showing up on the hard days."
"What I appreciate most is that the coaching actually fits my life. When work got hectic, the plan adjusted. I never felt like I was failing — just adapting."
"The 1% better mindset changed everything for me. I stopped chasing big breakthroughs and started stacking small wins. Six months in, I'm a completely different runner."
Common questions.
Secure your spot.
Racecraft Athletics is founder-led coaching with limited availability. Join the waitlist to get priority access when spots open.